Global Finance: A Gamble in Foreign Markets

Lion Industries must look into marketing strategies to increase their annual sales over the next five years, and at the same time, they are conducting an internal audit of their performance as a company. In this course, you will explore the external and internal challenges faced by Lion as they seek to bring success to the company.

Take a trip with your peers in Central's developing International Department to see other companies who already actively import and export, and experience an international trade show to asses markets and competitors! Learn to initiate and maintain an import/export venture with the team and explore distribution options, discovering what to look for in partners home and abroad.

Learn about the early history of Central Products from Robert and Grace Powers as you are provided an overview of different approaches to the topic of organizational culture. Though mainly dealing with anthropological and psychological approaches, the topic is set within the larger context of the history of management theory.

Central Products is considering expanding their resources by purchasing PEX from a company in Europe. Alongside the International Business team, you will analyze the costs and risks of importing and exporting, learning the ins and outs of this trade as you assist Central with this decision.