Business Strategy: Importance of Planning

2 PDCs


A company's operational strategy can either make or break the business. Join Sophie, a fellow intern, as you take a look at past failures which led to the downfall of Lion Industries. Then, jump to the future to observe the early successes of a Central Products' subsidiary.
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Learning Objectives

  • Understand how to set strategic objectives when planning
  • Learn the importance of market segmentation, and how it can positively impact business ventures

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SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 2 PDCs. For more information about certification or recertification, please visit