International Business: Export Strategy

Join the International Business team at Central Products to begin training in International Finance. Alongside Courtney, Abdel and CK, you will explore the basics of financial systems around the world to learn how the global economy is affected by currencies and their exchange rates.

This course hones in on the intricacies of business operations in Europe. While shadowing the International Business Team as they research market potential on the continent, you will help analyze Central’s product strength abroad in hopes of limiting the barriers to entry of the markets chosen.

Explore the African markets as you tag along on an international business trip for Central Products. While there, you will attend a conference in Nigeria, Africa's largest economy, where topics like direct foreign investment, local cultures, and sustainable business practices will be covered.

Travel through time with Rachel and Sophie to analyze how past and present strategic decisions can affect the future state of a business organization. You will be whisked into the future to observe the next generation of Central Products, while your partner is simultaneously thrown into the past to uncover the strategies behind the recent demise of Lion Industries. These virtual case studies bring to life the importance of strategic planning and execution, including forecasting, managing disruption, external and internal analysis, positioning and branding.