Business Strategy: Forecasting Methods

Est. Study Time: 2.5 hours
3 PDCs


A new marketing plan for Lion Industries is in the works between Winston Randolph’s top employees, and each has their own idea for which strategy the company should employ. Meanwhile, C.A.T. is continuing to look toward their future in order to plan their marketing methods and strategy. Take a look at the goals of each team as you venture on a forecasting journey with Sophie, a fellow student.
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Learning Objectives

  • Learn how to identify strategic issues in an organizational setting
  • Become familiar with economic indicators and how to predict changes in sales
  • Understand the concept of the strategy pyramid and its relation to business functions
  • Gain knowledge on transformational and operational approaches to business and forecasting

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SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 3 PDCs. For more information about certification or recertification, please visit