Two Approaches to Business Strategy

3 PDCs


This course takes a look at the strategy of a company on the verge of failure and compares it to that of a company striving to be the best for its employees and customers. By participating in various meetings at these two companies, you’ll have the chance to explore what contributes to the creation of successful and unsuccessful business strategies.
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Learning Objectives

  • Gain an understanding of different management styles
  • Learn how positioning, branding, and benchmarking are vital aspects of any business strategy
  • Become familiar with the important factors of long-term strategies and how to assess their viability

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SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 3 PDCs. For more information about certification or recertification, please visit