Est. Study Time: 12 hours
23.5 PDCs
22 CEUs


In this course, you will explore successful marketing strategy and implementation in a 21st century organization with Linda, Marketing Manager of the multinational company, Central Products. Participate as she and her team conduct industry, market, and customer research, work through product and service design, and seek to improve pricing and distribution, including marketing on a global scale. Worth 23.5 PDCs (SHRM) and 22 CEUs (HRCI Business Credits).
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Learning Objectives

  • Get a basic understanding of various marketing strategies and how they play out realistically
  • Learn why market segmentation, branding, and positioning are vital for business to thrive
  • Become familiar with the concepts of product costing, setting prices, and how to set up marketing channels
  • Understand the logistics of communication and how to appeal to a global community through mass media marketing

How do I earn credits with VTR Learning?

Earning credits with VTR Learning is easy. Simply purchase one of our self-paced courses and complete it within a year. Afterward, you will be given a certificate of completion, which contains a code to submit to your certifying organization.

Can I earn free credits?

Yes, you can! For each organization we serve, we offer at least one free course, which can be found at the top of the Shop page. Once you have completed a course, whether free or paid, your certificate of completion will be available under “My Courses”.

How quickly do I receive my credits after completing a course?

Immediately! Once you have completed a course, you will have access to your certificate of completion/activity ID to submit to your organization to redeem your credits.

How long do I have to complete my course?

You have one year after beginning your course to complete it. After that year, your course will close automatically and no progress will be permitted.

What happens if I fail my course?

Your course will reset and you will be allowed to retake the course until you have met the passing requirements.

Do I earn a certificate of completion?

If you are looking to recertify with HRCI, SHRM, APA, and NASBA/AICPA, we offer a certificate of completion that can be used to redeem continuing education credit with these organizations. However, our courses are not accredited stand-alone and are not a certification in any way.

SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 23.5 PDCs. For more information about certification or recertification, please visit

HRCI: VTR is a recognized provider of recertification credits. HR Certification Institute® preapproved this program for 22 credits toward aPHR™, PHR™, PHRca™, SPHR™, GPHR™, PHRi™, and SPHRi™ recertification.