Marketing
Estimated Time: 21.5 hours
$249.00
Earn 24 Points for Completing
UPDATED 2024: This course explores successful marketing strategies and their implementation in a 21st century context. Under the guidance of Linda Peterson, the Marketing Manager of the fictional company, Central Products, you will conduct industry, market and customer research for actual existing corporations. And with a close look at distribution methods and global marketing strategies, you will have the opportunity to lay a sturdy foundation for this important business topic. Course Type: Business Simulation. Worth 23.5 PDCs (SHRM) and 22 CEUs (HRCI Business Credits).
Credits
23.5 PDCs
22 CEUs
Learning Objectives
- Get a basic understanding of various marketing strategies and how they play out realistically
- Learn why market segmentation, branding, and positioning are vital for business to thrive
- Become familiar with the concepts of product costing, setting prices, and how to set up marketing channels
- Understand the logistics of communication and how to appeal to a global community through mass media marketing
How do I earn credits with VTR Learning?
Can I earn free credits?
How quickly do I receive my credits after completing a course?
How long do I have to complete my course?
What happens if I fail my course?
Do I earn a certificate of completion?
Here are some other courses you might like:
UPDATED 2023: As you consider several Asian countries that represent major forces in the global economy, you will begin to understand why it is important to respect and work within the distinct cultures and business practices embraced in those parts of the world. And by acting the part of an intern for Central Products’ International Business team, you will have the unique opportunity to explore these markets from a virtual, narrative viewpoint. Course Type: Business Simulation. Worth 2 PDCs (SHRM).
International Business: Investing in Asia
$49
Business Simulation
International Business: Investing in Asia
2 PDCs
Add to Cart
UPDATED 2024: While shadowing the International Business team at the fictional Central Products, you will hone in on intricacies of conducting business operations in Europe. And by researching market potential for this geographical area, you will learn to analyze product strengths and weaknesses to limit barriers to entry. Course Type: Business Simulation. Worth 2 PDCs (SHRM).
International Business: Investing in Europe
$49
Business Simulation
International Business: Investing in Europe
2 PDCs
Add to Cart
If there’s anything the COVID-19 pandemic has shown the world, it’s that business best practices aren’t static. They change with the times, and we don’t have to keep doing things the way we’ve always known. Business professionals have the option to learn and grow from disastrous situations, but to do so, they may have to embrace a new normal. This course focuses on new business best practices that CPAs and other professionals can embrace and employ after living through a global pandemic. Course Type: Video. Worth 2 CPE Credits (CPA/NASBA).
New Business Best Practices After Living Through a Global Pandemic (CPA)
$39
Video
New Business Best Practices After Living Through a Global Pandemic (CPA)
2 CPE Credits
Add to Cart
UPDATED 2024: The importance of motivated employees to organizational success cannot be overstated. Without talented workers who want to take your company to new heights, even your best efforts will be wasted. But finding and keeping great employees isn’t always straightforward. Motivation & Behavior covers the different theories of motivation, as well as how to assess employee needs, to provide you with a strong basis for constructing a strong and healthy workforce. Course Type: Business Simulation. Free course worth 2 PDCs (SHRM) and 2 CEUs (HRCI General Credits).
Human Resources: Motivation & Behavior
$49
Business Simulation
Human Resources: Motivation & Behavior
2 PDCs
2 CEUs
Add to Cart
SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 23.5 PDCs. For more information about certification or recertification, please visit shrmcertification.org.
HRCI: VTR is a recognized provider of recertification credits. HR Certification Institute® preapproved this program for 22 credits toward aPHR™, PHR™, PHRca™, SPHR™, GPHR™, PHRi™, and SPHRi™ recertification.