Marketing

Estimated Time: 21.5 hours

$249.00

Earn 24 Points for Completing

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UPDATED 2024: This course explores successful marketing strategies and their implementation in a 21st century context. Under the guidance of Linda Peterson, the Marketing Manager of the fictional company, Central Products, you will conduct industry, market and customer research for actual existing corporations. And with a close look at distribution methods and global marketing strategies, you will have the opportunity to lay a sturdy foundation for this important business topic. Course Type: Business Simulation. Worth 23.5 PDCs (SHRM) and 22 CEUs (HRCI Business Credits).

Credits

23.5 PDCs
22 CEUs
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Learning Objectives

  • Get a basic understanding of various marketing strategies and how they play out realistically
  • Learn why market segmentation, branding, and positioning are vital for business to thrive
  • Become familiar with the concepts of product costing, setting prices, and how to set up marketing channels
  • Understand the logistics of communication and how to appeal to a global community through mass media marketing

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SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 23.5 PDCs. For more information about certification or recertification, please visit shrmcertification.org.

HRCI: VTR is a recognized provider of recertification credits. HR Certification Institute® preapproved this program for 22 credits toward aPHR™, PHR™, PHRca™, SPHR™, GPHR™, PHRi™, and SPHRi™ recertification.