Business Strategy (APA)

Est. Study Time: 19 hours
27 RCHs


Travel through time with Rachel and Sophie to analyze how past and present strategic decisions can affect the future state of a business organization. You will be whisked into the future to observe the next generation of Central Products, while your partner is simultaneously thrown into the past to uncover the strategies behind the recent demise of Lion Industries. These virtual case studies bring to life the importance of strategic planning and execution, including forecasting, managing disruption, external and internal analysis, positioning and branding.
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Learning Objectives

  • Learn how to conduct an external analysis of business strategy and how to identify problematic issues
  • Become familiar with the strategy pyramid, as it relates to external analysis
  • Learn to recognize problematic issues from internal analysis of business strategy
  • Understand how to assess strategic risk and choose the right strategies to minimize that risk
  • Gain insight into positioning and branding, as well as how to avoid pitfalls and manage change in the organization
  • Learn why proper execution is paramount to business strategy, and how to carry out long-term business plans

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APA: VTR is an Approved Provider for the APA. This program meets the requirements for fulfilling the continuing education requirements to earn or maintain the FPC and CPP credentials. This program may be applied for 27 RCHs toward your certification renewal.