Est. Study Time: 34 hours
23.5 PDCs
19.5 CEUs


In this course, you will explore successful marketing strategy and implementation in a 21st century organization with Linda, Marketing Manager of the multinational company, Central Products. Participate as she and her team conduct industry, market, and customer research, work through product and service design, and seek to improve pricing and distribution, including marketing on a global scale.
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Learning Objectives

  • Get a basic understanding of various marketing strategies and how they play out realistically
  • Learn why market segmentation, branding, and positioning are vital for business to thrive
  • Become familiar with the concepts of product costing, setting prices, and how to set up marketing channels
  • Understand the logistics of communication and how to appeal to a global community through mass media marketing

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SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 23.5 PDCs. For more information about certification or recertification, please visit

HRCI: VTR is a recognized provider of recertification credits. HR Certification Institute® preapproved this program for 19.5 credits toward aPHR™, PHR™, PHRca™, SPHR™, GPHR™, PHRi™, and SPHRi™ recertification.