Link building is a powerful strategy for boosting your website’s search engine rankings. However, it also helps improve overall web traffic.
Link building has become more complex, engaging, and challenging. At the same time, businesses are facing more competition. As a result, creating link-worthy content is a great way to stand out in a crowded space.
So, this article will take you through the essentials of link building. It will also explain its importance in SEO, conversions, and rankings on search engines like Google.
What are Backlinks and Why are They Vital?
Backlinks are not only a sign of trust and authority but also an important indicator for search engines looking at your site. They tell search engines you’re relevant and to pay attention to you.
The more relevant backlinks you have, the better. These links are also one of the best ways to get the word out about your business. Social media is excellent for building a following and driving traffic, but backlinks are the absolute powerhouse for conversions.
Search engines such as Google use backlinks as a direct way to tell what your content and site are about. If you have many backlinks from other sites on similar topics, you are a much more reliable source of information on the subject. This can further help your rank in search results.
To understand why this is true, let’s look at how Google works.
Google uses an algorithm called PageRank to determine the importance of each page on its index. Then, it assigns “weight” (a numerical value) for each link pointing to that page or domain. The higher the weight of a link, the greater its importance in helping Google decide where it should rank for specific keywords.
Why is Link Building Important?
SEO (search engine optimization) is a set of strategies that help your website get higher rankings in search engine results. The goal of SEO is to drive traffic and conversions to your site.
This leads to more sales or signups. On the other hand, link building is one way you can improve your rankings with search engines like Google and Bing.
This strategy will also help you get more traffic from organic search results. It will also build trust with visitors checking out pages on your website. This will help them decide whether or not they want to buy something from you.
To further maximize your SEO ranking and conversions, you can employ the services of a B2C or B2B marketing agency. They are specialized experts who will help your business stand out in the congested web of products and services.
5 Link Building Strategies for Web Conversions
1. Guest Blogging
Guest blogging is a popular way of getting more traffic to your site and growing your reputation. These blogs are published on other people’s sites.
This strategy helps you get in front of visitors who may never have heard of you otherwise. In addition, guest bloggers often link back to their site or provide an affiliate link in the post.
When looking for partners who will accept your guest posts, look for relevant websites but not too competitive with yours. After all, you don’t want to competing directly with them.
You can then search Google using [keyword] + “guest blogging sites” or “guest blogs”. Also, try checking out directories like BlogCatalog or AllTop.
2. Leverage Social Media
You can also leverage social media to promote your content. This is another great way to build links.
A good way to do this is by using a tool like Buffer or Hootsuite to schedule your tweets and posts over time. This way, you don’t have to spend all day managing your social media accounts.
When it comes to leveraging and getting the most out of your social media marketing efforts, there are two main things we recommend:
- Get more traffic from social media. This means creating compelling content that will encourage people on Facebook or Twitter. Then, they will share it with their friends and followers.
- You should also interact with those people who engage with the content, so they see you as an expert.
3. Broken Link Strategy
There are two ways to find broken links on a website. The first is to use sites like Broken Link Checker or Screaming Frog.
Once you find the broken link, email the webmaster. Ask them if they would be willing to replace the broken link with one pointing to your site.
If they agree, make sure that any page with a valuable link has a title tag that describes what it’s about. Also, ensure the page has relevant text content within its body text. Don’t just have 100% anchor text in bold at the top of the page!
In addition, remember that SEO is not just about getting better rankings. It’s also about increasing traffic from search engines. In turn, this leads people who might convert into customers to your site.
4. Start and Grow Your Blog
Blogging is a great way to share your knowledge and experience while growing your business by earning more leads and sales.
If you want to establish yourself as an authority in your industry, blogging is a surefire way to do it. However, if you’re already blogging, you know how time-consuming it can be to create quality content.
But with the right approach, you can write engaging blog posts that get results. The key is to figure out how to create a blog that readers love.
These few tips will help you get started:
- Find your topic.
- Write at least 30 posts before promoting your blog.
- Post regularly (at least once a week) for the first six months and then bi-weekly after that.
- Use social media to promote your blog and grow your community around it.
- Start building backlinks to your blog by guest posting, commenting on blogs in the same industry as yours, and getting featured in newsletters or magazines related to your industry.
5. Infographics
Infographics are popular because they’re helpful and easy to digest. A good infographic will walk readers through a problem and give them data points on the topic. It will also provide a solution or two in an engaging visual format that’s easily shareable.
Infographics can be used in many ways: as standalone content or part of a more extensive campaign. It can also be as an ad unit in social media campaigns or as a way to get featured on other websites. But before you create one, keep these things in mind:
- Make sure your infographic is useful and informative (and not just fun).
- Do some market research to know what kinds of infographics people are sharing online already.
- Make sure yours is different enough from those existing works to stand out.
- Focus on quality over quantity with design elements like fonts, colors, and graphics. The graphics should always complement rather than distract from the overall message communicated.
Only Pursue Link Building Organically
You’ve learned essential tips and strategies for building links to aid SEO and web conversions. Remember, your link-building should be organic. Don’t buy links or participate in link schemes, and avoid using irrelevant anchor text.
Increasing your web presence will increase your organic traffic to your website. Increasing traffic will help you build your brand to great heights.
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Article guest written by Daniel Martin. Dan has hands-on experience in digital marketing as far back as 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.
Last updated March 16, 2023
