Did you know there are various types of SEO techniques that help your website rank on the first page of Google? If not, read on to learn more about the different SEO strategies and how they improve your website’s visibility.
Search engine optimization has existed since the first website was made available to the public in 1993. With this revolutionary update, many websites crowded the web, and internet users needed a proper structure to surf information. Hence, search engines like Yahoo, AltaVista, and Google were launched.
Today, Search Engine Optimization is more competitive than it was back in the day. A winning strategy to outrank your competitors is to try different SEO types and cover all the ground there.
Don’t worry, we will discuss how you can do so in this blog.
5 Different Types of SEO that You Should Be Aware Of
SEO was initially easier, and there were no hard and fast rules. But today, there are different types of SEO to consider if you want to rank high. First, you have to target every platform web crawlers can use and index your website.
You can improve your website’s first page results by understanding the different types of SEO and learning how to use them to your advantage.
Some specific SEO techniques to rank organically:
- On-page SEO
- Off-page SEO
- White hat SEO
- Technical SEO
- Local SEO
Let’s get into the details and see what each of the different types of SEO offers.
On-page Search Engine Optimization is the most basic and obvious type of SEO. It mainly deals with content available on the website. You optimize title tags and meta descriptions when focusing on on-page SEO.
Factors you focus on when implementing on-page SEO:
- Composed URLs
- Shorter paragraphs that are easy to read
- Better headlines with powerful, emotional, and uncommon words
- Meta tags
- Properly formatted content
- Use of graphics
- Adequate keyword density
While you may think on-page SEO is not directly linked to website optimization, it’s important to know some facts. Search engine web crawlers look deep into the individual pages of your website. This is when on-page SEO helps.
With the right keywords in use and all the consideration factors, you can rank your website on the first page of Google.
Why Should You Go for On-Page SEO?
On-page SEO is helpful when a search engine wants to ensure the quality and relevance of your website.
The interesting part about on-page SEO is that your content should be qualified to hold the reader’s attention, even if you use the keywords properly. Otherwise, readers will bounce back, damaging your website’s reputation.
Your content should answer the searcher’s intent in a clear and concise manner. Google’s algorithms measure the relevancy factors, including keywords used in your blog or website content. The search engines see your metadata and HTML tags, so remember to optimize that.
Off-page SEO is essentially the opposite of on-page SEO. You focus on your website when implementing on-page SEO, while off-page SEO goes beyond working on your own website. It is about building your website’s image by making it accessible to other sources.
Here’s what you focus on when working on off-page SEO:
- Link building through site promotions
- Brand building using guest posting
- Social media SEO
- Content marketing
- Influencer outreach
Off-page SEO is when you write a copy or guest blog promoting your website and reach out to other websites to post it. Sharing content on social networks through links gives a 245% chance of improving off-page SEO within a year. The key is, you have to stay constant and persistent.
Why Should You Go for Off-Page SEO?
Off-page SEO strategies support you in establishing the brand. You build your network by exchanging URLs when you reach out to high-domain websites. This makes you earn a search engine’s authority. Besides, you get some access to their audience too. Off-page SEO also lets you work on your marketing.
Promoting your brand through content marketing is a pro move only if you do it right. It’s important to focus on how you are strategizing your campaign.
Building high-quality backlinks for your website builds authority for your website and improve your domain rating. It will help you in ranking higher on SERPs.
It is important to understand that Google always prefers white hat link building techniques when compared to black hat techniques that will have a negative impact on your website in the long-run.
Sharing content with high domain authority sources and social networks gives you a boosted head start. It is also beneficial for you in the long-run.
White Hat SEO
White hat SEO is when you follow SEO rules by the books of Search Engine Optimization. It’s also known as good SEO, because you rely on the terms presented by the search engine. This improves your SERPs rankings. White hat SEO, for instance, is the practice of optimizing a website for search engines while emphasizing relevancy and organic ranking.
When doing white hat SEO, you are more focused on quality content and how it will benefit the reader. You don’t spin content and try spammy ways when following white hat SEO that search engines will optimize instantly.
White hat SEO technique:
- Valuable content
- User intent
- Website responsiveness
White hat strategies are time taking, and it’s a slow process. You have to devote your time and efforts that will result in success. You stick to the guidelines and try out honest white hat SEO techniques.
Why Should You Go for White Hat SEO?
Using white hat SEO strategies makes it more likely that search engines will keep including your website in their search results.
White hat SEO is necessary because, without it, search engine results will be disorganized. Because website owners would employ questionable tactics to gain their positions on the search results page, internet users would frequently end up on sites that were of little use to them.
Google doesn’t benefit from this, which is why they’ve been fine tuning their algorithm for a long time to ensure that the highest-quality sites are those that eventually rank.
Technical SEO is about working on your website’s technical aspects like responsiveness, loading speed, website design, and clear code. You will have to hire professionals to take care of the technical aspect of your website. This aspect is also important because visitors leave a website that is not valuing their time.
- Broken links
- Page elements
- HTTP header responses
- XML Sitemaps
When you are working on the technical aspects of your website, you focus more on the underlying structure of your site. When erected the right way, this website structure takes you to your ranking on Google’s first page goal faster. On-page, off-page, and technical SEO go hand-in-hand, so you must focus on all three.
Why Should You Go for Technical SEO?
Technical SEO covers all corners for your website’s foundation. Search engine algorithms prefer web sources that load faster. it’s even one of Google’s parameters to rank websites.
The elements we have described aid search engine algorithms in understanding the content of your pages. Structured data, among other things, accomplishes this.
Therefore, by enhancing technical components, you aid search engines in indexing and comprehending your website. If you succeed at this, you may receive higher ranks. or maybe get rich results for yourself.
Local SEO is an approach to search engine optimization (SEO) that makes your company appear more prominently in Google’s local listings. Local SEO enhances a local company’s capacity to attract clients and produce revenue.
- Use Google My Business
- Promote business on social media
- Do a local SEO audit
- Organize directories and citations
Because it involves additional processes, this kind of SEO is distinct from other types. However, your company will have a niche of devoted clients when put into action. When performing local SEO, you should consider a few more procedures.
You must add your company’s address and contact number to let Google crawlers rank you in local listings. Implement Google Maps, so anybody who clicks on the addresses icon can be guided to your business outlet.
Why Should You Go for Local SEO?
Local SEO is ideal for any business that has a local store or targets a specific region. Your online presence rises due to local SEO activities like citation and link development.
Local SEO makes it simpler for your potential customers to find your company on search engines. Increased community visibility attracts more customers to your physical location, increased foot traffic.
Trying several types of SEO to secure a high rank on search engines is a good idea. But, doing it all is intimidating. A good move in this scenario is to hire SEO agency experts to take care of the ranking procedure.
Search engine optimization is a need of time. You have to give it your best if you want to rank against your competitors. If you’re a beginner in SEO, you can start with on-page SEO because it’s comparatively simpler. However, for more advanced types of SEO, like technical and white hat SEO, you’ll potentially need professional help.
One tip for you to consider in your SEO campaign is that your focus should be on the quality of your content and website functionality. The search engines love the quality and increase the rank of your website in less time.
Reach out to the best SEO or digital marketing agencies or use tools like Ahrefs or SEMrush to optimize your website even more.
Article guest written by Daniel Martin. Dan has hands-on experience in digital marketing as far back as 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.
Last updated March 23, 2023