4 Benefits of Continuing Education for Business Pros

  • Mar 3
4 Benefits of Continuing Education for Business Pros

Too often, Continuing Professional Education seems like a hassle. It’s that thing members of organizations like SHRM, HRCI and the AICPA have to complete to retain their licenses. But casting CPE in that light ignores the numerous benefits continuing education can provide, both personal and professional. After all, the reason certifying organizations require continuing education is because it helps members stay up to date on new trends. It also ensures individuals know the laws that inform their everyday practice. In that sense alone, CPE is immensely beneficial for those working in professional businesses. But practically speaking, studies suggest that general learning improves happiness and even leads to better overall health.

Of course, methods of earning CPE aren’t perfect, and they aren’t free from frustration and confusion. But when taken seriously, professional development can positively impact an individual’s career and contribute to their sense of stability.

The Benefits of Continuing Education


The first and most recognizable benefit of continuing education is that it helps individuals become more competent. At first glance, this assertion seems matter-of-fact — perhaps even unnecessary. Of course learning leads to competence. But information retention deteriorates quickly when individuals fail to regularly engage important concepts and ideas.

Maybe a personal example is the best way to demonstrate this concept. I spent four and a half years earning a degree I currently don’t use in any professional way. But I still greatly appreciate and enjoy the ideas and concepts I focused on during my academic career. Because the degree I earned is heavy in theories and arguments, it was extremely difficult to remember some of what I learned after I graduated, because I no longer encountered that information regularly. So, when I wanted to pick up books about those concepts later on, I had to reacquaint myself with simple ideas I knew well before.

The point of this story is that maintaining knowledge and skills requires continual immersion in those areas. Even individuals working in specific career fields don’t encounter every concept and idea with regular frequency simply by performing their job. Especially if it is a high-specified role that focuses only on a few key duties. Continuing professional education introduces new information to keep individuals competent. But that’s not all. It also facilitates an environment where that information can be cultivated. And of course, competency leads into other areas like problem-solving and innovation.

Networking and Professional Opportunities

A second benefit of continuing education is that it often leads to new connections and career opportunities. Through networking with other professionals, individuals can uncover professional opportunities that otherwise wouldn’t have been available. For example, members of SHRM are split into different regional chapters, and a small portion of their CE credit can be earned by attending events and meetings. Consequently, this encourages members to connect with other professionals and develop relationships that can lead to idea sharing. In some cases, these networks can help members find better job opportunities and tips for advancing their careers.

On a larger scale, most organizations also host regional or national conferences on a yearly basis. At these events, individuals can earn continuing education credit in bulk while encountering people and ideas from different backgrounds. In the same way small-scale chapter meetings facilitate positive interaction, conferences can contribute to networking on a massive scale.

Job Security

The natural outcome of competency and networking is job security, one of the most important benefits of continuing education for business professionals. Here, job security doesn’t have to mean staying with one company for decades, but it could mean that. Simply put, individuals will generally have an easier time finding work because of their heightened skills and networks that can help facilitate job opportunities.

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Of course, some situations are uncontrollable, and at times layoffs are inevitable. But even when they occur, those who have poured into their knowledge and skills, who have vast networks, will stand out in a pool of job candidates. Even when job security doesn’t lead to long tenure in one company, continuing education can help secure work quickly when the need arises.


By now, it should be clear that professional benefits of continuing education are closely interrelated and linked together. After all, if increased competency and networking lead to job security, the next benefit, increased salary, probably connects as well. True, not all companies will require continuing education for salary increases. Otherwise, most employees would never get a raise. However, it can be the deciding factor when the choice for promotion is between two individuals.

Personal Health Benefits and Continuing Education

While the previous benefits of continuing education impact an individual’s professional career, they have larger implications for personal health. In fact, the very act of learning has multiple benefits, including improved sleep, stress reduction, and prevention of memory loss. The chance of diseases like Alzheimer’s also decreases for individuals who learn throughout their lives. Accordingly, every year of additional education an adult has after high school reduces the odds of mortality by about 5% annually.

Beyond the physiological effects of continued learning, education typically leads to better job opportunities and health insurance. Naturally, these both make health care more accessible. The American Academy of Family Physicians also notes that higher income makes it possible to afford healthier diets and safer homes. So, continuing professional education paves the way not only for economic success but also for a healthier lifestyle.

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Find the Right Continuing Education Course Today

Because there are so many different continuing education opportunities available, it’s difficult to know where to get started. But VTR Learning offers online, self-study courses that are quite different from all the others. Our narrative, story-based learning introduces business professionals to important concepts by casting them as learners at a fictional company called Central Products. Through this method, they can understand principles of business by seeing them play out in a true-to-life setting.

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Be sure to check out VTR’s full list of self-study courses for members of SHRM, HRCI, AICPA, APA and ASAE!

Article written by Braden Norwood