Marketing Basics, Strategies, and Realities



Course Description

Course Outline:

  • Marketing Strategies
  • Marketing Realities
  • Buyers & Consumers
  • Segmentation
  • Branding & Positioning
  • Product & Pricing
  • Pricing & Channels
  • Logistics & Communications
  • Mass Media & Global Marketing

Test Drive: 1.5 Free CEUs / PDCs

Prerequisites: None

Duration: 20-22 hours

HRCI: Business CEUs


23.5 PDCs
19.5 CEUs

SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 23.5 PDCs. For more information about certification or recertification, please visit

HRCI: VTR is a recognized provider of recertification credits. HR Certification Institute® preapproved this program for 19.5 credits toward aPHR™, PHR™, PHRca™, SPHR™, GPHR™, PHRi™, and SPHRi™ recertification.