Business woman marketing concept to others.

Marketing

200

22 Credits

Course Description

Course Outline:

  • Marketing Strategies
  • Marketing Realities
  • Buyers & Consumers
  • Segmentation
  • Branding & Positioning
  • Product & Pricing
  • Pricing & Channels
  • Logistics & Communications
  • Mass Media & Global Marketing

Prerequisites: None

Duration: 20-22 hours

HRCI: Business CEUs

Accreditations

SHRM
22 PDCs
HRCI
22 CEUs

Dave

Dr. Tom

Linda

Marketing Channels

Positioning & Branding

Price Setting

Segmentation

SHRM: VTR is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 22 PDCs. For more information about certification or recertification, please visit shrmcertification.org.

HRCI: VTR is a recognized provider of recertification credits. HR Certification Institute® preapproved this program for 22 credits toward aPHR™, PHR™, PHRca™, SPHR™, GPHR™, PHRi™, and SPHRi™ recertification.